captech

Rebranding FAQ time!


We’ve gathered the questions we know are on everyone’s minds about us rebranding from Exertis to Captech. If we’ve missed anything, our team is always here to help — so please don’t hesitate to get in touch.

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Question Time

Why is the rebranding happening?

Captech (Exertis Nordics) is a part of DCC Technology together with strong european companies such as Hammer Distribution, COMM-TEC and Connect Azenn. The rebranding follows the DCC Technology’s sale of Exertis UK, which we were not a part of. The group decided to take the opportunity to rebrand and emphasize who we are: local value-added business partners with a distinct focus and identity.

The rebrand marks a return to our roots. Exertis Nordics is reintroducing the Captech name to reaffirm our local strength and celebrate our heritage as a specialist distributor.

It’s more than a name change — it’s about reinforcing what has always set Captech apart: our people, our knowledge, personal service, and consultative expertise. The rebrand helps us stand out more clearly in the market and signals our continued growth ambitions in IT, Pro AV, Pro & Consumer Audio and Security.

Our structure and ownership remain stable and nothing has changed in our product or market focus. We will continue being a Nordic company wth a strong local focus.


Yes, our updated brand guidelines are available upon request — contact our marketing team at [email protected].


  • Company name: We now trade as Captech.

    • New websites will launch aligning with the updated identity and refreshed digital presence


  • Sweden: captech.se
  • Finland: captech.fi
  • Denmark: captech.dk
  • Norway: captech.no

How will this affect our services?

This rebrand is about our trading style and brand identity. Everything that matters to you — our products, services, agreements, and people — remains unchanged. You’ll continue to work with the same trusted teams, backed by the same strong vendor portfolio, with the only difference being our new Captech name and branding.

There will be no change to existing products or services currently offered by Exertis Nordics

At this stage there will be no additional products or services offered as part of this rebrand

All existing contacts will remain the same but you will see a change in e-mail addresses to ‘captech.se .no, .dk, .fi’

Communication & Implementation

We want to make this transition simple and transparent. You’ll be kept updated at every stage through direct communications, website updates, and social channels, ensuring there’s no disruption to your business.

We are committed to keeping all our customers, vendors, and partners fully informed throughout the transition. You will receive updates through:

  • Direct communications – regular emails from your account managers and our marketing team.
  • Website & social media – the Captech sites and our LinkedIn channels will provide announcements and resources.


Our priority is reassurance and clarity, so you’ll always know what’s changing (and what isn’t).

The rebrand is being carefully phased to ensure a smooth transition with no disruption to services. This includes:


  • Digital updates – email addresses, website, and online resources will gradually shift to the Captech brand, with automatic redirects in place.
  • Operational assets – invoices, ordering, and contracts will update to reflect Captech; old addresses will continue to function for a transition period.
  • Brand materials – signage, merchandise, and documentation are being refreshed across offices, events, and partner communications.


All historical information, contracts, and account details remain intact, ensuring business continuity while we roll out the new identity.

Legal & Compliance

We will continue to operate exactly as we’ve done under the Exertis and Exertis Nordics brands but now instead trading under the Captech brand.

We also remain part of DCC Technology. This means your agreements, warranties, and financial dealings remain fully valid, backed by the same solid foundations and financial strength.

We no longer have any connection with the brand Exertis, but we continue to be a strong member of the DCC Technology’s group of companies. At the same time we are changing our legal registered company names to Captech AB in Sweden, Captech Norge AS in Norway, Captech Danmark ApS in Denmark and Captech Suomi in Finland.

Yes, we continue to be a member of the DCC Technology’s group of companies. Our immediate holding company is Captech AB and our ultimate holding company is still DCC Plc.

No. Our financial position continues to be backed up by strong support from DCC.

Copyright © 2025 Captech